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Ravens offense needs to find someone worth building around.

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NFL: Cincinnati Bengals at Baltimore Ravens Evan Habeeb-USA TODAY Sports

Since the bye, the Ravens offense has improved. But in no way does it feel like they are gelled and performing at a quality rate. When looking at its personnel, one sees a cast of fairly talented players without a linchpin.

Sure there are players, and a lot of them. But the heavy rotation used at all three skill positions show the Ravens coaching staff does not know who to rely on and do not a have a blue chip player to scheme around.

Regardless of who coordinates the offense next season, the same issue will be present if the Ravens do not invest in a legitimate, bonafide playmaker. Whether the front office’s finds them by free agency or the draft, it does not matter.

If 2012's Ravens team is the offensive standard, then the Ravens could invest in a running back, despite the serviceability of Terrence West and the flashes of Kenneth Dixon. Neither of them represent the kind of threat that must be accounted for at all costs. Don’t take this as a knock on either player, they are talented. Kenneth is expected to become something this great, but potential is not easy to become.

Steve Smith's clock is ticking. With that in mind, it could be safe to assume wide receiver is the position most likely to see investment. Adding a true do-it-all threat to go along with Breshad Perriman and Mike Wallace would bring out the best of the wide receiving group.

A move tight end in the mould of Jordan Reed or Antonio Gates would change the fortune of the offense, especially if Norv Turner were to replace Marty Mornhinweg. Matchup advantages could be dictated by formation, which would create a trickle-down effect for the rest of the passing game.

In any case, the Ravens need to find “the guy”. The guy would give the offense the identity it has lacked since the Super Bowl season.