The Ravens have added a new social media tool to their ever-growing attempt to expand their fanbase to a younger demographic.
In late July, the team launched their Snapchat handle, 'bltravens'. Snapchat is a popular mobile social media platform in which users "Snap a photo or a video, add a caption, and send it to a friend." Many teams and organizations already use the app to post "stories", or a collection of videos and pictures that disappear after a 24-hour period.
"We’ve long operated on the belief that we need to be where our fans are. With a massive audience, including a concentration on 13-34-year-olds, Snapchat was a logical next step," says Ravens Senior Vice President of Digital Media & Broadcasting Michelle Andres.
The Ravens wish to expand on the growing demographic of younger fans by launching social media efforts like this. The app has already been a relative success, with the team's "Snap-to-It Challenge" that featured an autographed Steve Smith, Sr. jersey as a prize yielding many entries. Below are some of the 'snaps' from fans featured on the Ravens site.
Pretty impressive (and amusing) snaps.