Fans enjoyed the NFL Scouting Combine across all NFL Media platforms in large numbers again in 2012. For the second consecutive year more than 6.5 million viewers tuned in to NFL Network’s exclusive coverage of the 2012 NFL Scouting Combine Presented by Under Armour(6.51 million in 2012, 6.55 million in 2011). Those totals represent large jumps over 2010 (5.2 million viewers) and 2007 (3.7 million viewers), according to The Nielsen Company.
Sunday’s seven hours of live coverage featuring quarterbacks, running backs and wide receivers was the most-watched Combine telecast of all-time with an average of 450,000 viewers up 11 percent from last year (406,000) and up 62 percent from 2010 (277,000).
The audience on the NFL’s digital media properties including NFL.com, NFL Mobile Only From Verizon and other mobile outlets jumped 37 percent for full Combine coverage with unique users from Sunday’s workout coverage spiking 39 percent.
The NFL Scouting Combine is part of NFL Network’s "Path to Primetime" programming leading into the 2012 NFL Draft April 26-28. NFL Network’s "Path to the Draft" airs Monday-Friday at 6:00 PM and 10:00 PM ET through May 4.