But it's possible the Baltimore tight end's demand will be too high in free agency, with the Ravens unable to afford a big contract at this time.
So the option of applying the franchise tag for the 2014 season could come into play for the Ravens' tight end.
But there's a catch, as the Baltimore Sun's Aaron Wilson notes in an article posted Thursday.
If Pitta is franchised at the rate for tight ends, he'd earn a $6.709 million tender. But how often has Pitta lined up at tight end in Baltimore's offense?
Pitta has primarily been used as a receiver, and general manager Ozzie Newsome even referred to Pitta as a "very productive receiver in this league" at the State of the Ravens press conference on Wednesday.
Therefore, if Pitta's representation wants to get more money out of a franchise tag, they could lobby the NFL for the Ravens to treat him as a receiver.
If that winds up being the case, and if the NFL ultimately were to conclude Pitta is a receiver, the franchise tender would be $11.539 million for 2014.
Of course, none of this happens if the Ravens reach an agreement with Pitta. Then it won't matter what position the Ravens claim he plays.