The NFL is showing their annual support for breast cancer awareness as they will feature the pink ribbons and color on game balls and player's equipment during the month of October. The Baltimore Ravens only home game this month will be on October 14th when they host the Dallas Cowboys. Expect to see a lot of pink on the field and sidelines that day on players and coaches.
Here is an excerpt from the official NFL Press Release announcing the details.
The National Football League and NFL Players Association will support October’s National Breast Cancer Awareness Month with their fourth-annual national breast cancer screening initiative and fundraising campaign. In collaboration with the American Cancer Society, the initiative, called “A Crucial Catch: Annual Screening Saves Lives,” reminds women 40 and older about the importance of having an annual mammogram.
To date, the partnership has raised more than $3 million for the American Cancer Society, with the majority of the donation coming from the sale of pink items at retail and on NFL Auction. Beginning this year, money raised through A Crucial Catch will support the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program provides outreach and breast cancer screenings to women who need them. The NFL markets being supported in the first year of the program are Atlanta, Baltimore, New England, Charlotte, Chicago, Cleveland, Denver, Detroit, Indianapolis, Jacksonville, Kansas City, New Orleans, New York, Philadelphia, Pittsburgh, Seattle, and Washington, DC.
Beginning tonight and continuing throughout the month, NFL breast cancer awareness games will feature:
- Game balls with pink ribbon decals used for every down and pink kicking tees
- Pink equipment for players including: cleats, wristbands, gloves, sideline caps, helmet decals, captains’ patches, chin straps, shoe laces, skull caps, sideline towels, eye shield decals and quarterback towels
- Pink coins used for the coin toss
- Pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives
- Pink caps, wristbands, whistles and pins for game officials
- On-field pink ribbon stencils and A Crucial Catch wall banners
- Pink goal post padding in end zones
- Breast cancer awareness pompoms, shirts and wristbands for cheerleaders
Game-worn pink merchandise and footballs will be autographed post-game and auctioned at NFL Auction (www.nfl.com/auction). AllNFL Auction proceeds from the sale of breast cancer awareness items during the month of October will benefit the American Cancer Society. Special pink merchandise will also be available at www.NFLShop.com, www.neweracap.com, www.nike.com, in stadium retail stores, at Dick’s Sporting Goods, Hatworld and Lids, with a portion of proceeds going to breast cancer charities.
The NFL and its teams will also be supporting The Tutu Project this year by providing photographer Bob Carey with access to select stadiums around the country to produce new images. Carey takes photographs of himself wearing a pink tutu in locations nationwide, with all net proceeds from the sale of his photos going to non-profits that support women with breast cancer. Carey’s just-released book will be sold on NFL Auction, with proceeds going to the American Cancer Society. The New York Giants, Arizona Cardinals and Indianapolis Colts will be collaborating with Carey for his project this year. For more information, visit www.thetutuproject.com.
In 2011 alone, the NFL’s A Crucial Catch campaign reached more than 151 million viewers, including 58 million women age 18 and older. The campaign’s message is making a real impact—64% of NFL female fans and 61% of all NFL fans identify the importance of annual screenings, especially for women over 40, as the key message of the A Crucial Catch campaign.