Harbaugh Wives Kick-Off Game Day With Skinny CowT Candy

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Men, make room for the ladies on game day! According to a Nielsen Company survey, nearly 70% of American women will watch the biggest football game of the season this year. But in a recent survey of women ages 35-54 who are planning to watch on game day, 64% believe that traditional game day party menus are lacking. Sure, there are chips and wings, but no fourth quarter treats – where’s the chocolate? Skinny Cow Candy has teamed up two of the most knowledgeable women in football, Sarah and Ingrid Harbaugh, wives of brothers and rival head coaches Jim and John Harbaugh, to find the perfect game plan.

You will find the complete press release which gives additional information and the official Skinny Cow™ Candy Game Plan after the 'Jump.'

Harbaugh Wives Kick-Off Game Day With Skinny Cow™ Candy For An In-Game Treat

Fourth quarter snacking has never been so scrumptious and carefree as with NEW! Skinny Cow Candy

GLENDALE, Calif., (January 27, 2012) – Men, make room for the ladies on game day! According to a Nielsen Company survey, nearly 70% of American women will watch the biggest football game of the season this year1. But in a recent survey of women ages 35-54 who are planning to watch on game day, 64% believe that traditional game day party menus are lacking. Sure, there are chips and wings, but no fourth quarter treats – where’s the chocolate? Skinny Cow Candy has teamed up two of the most knowledgeable women in football, Sarah and Ingrid Harbaugh, wives of brothers and rival head coaches Jim and John Harbaugh, to find the perfect game plan.

"Chips, dip and fried fatty foods are synonymous with traditional game day menus," said Ingrid Harbaugh. "Now, with more women watching the game, we need a menu designed for us, starting with lower calorie options and delicious chocolate, of course!"

Thirty-five percent of women admit to craving lighter alternatives to heavy appetizers, and 13% crave guilt free chocolate treats. After the holidays and New Year’s resolutions, nothing fits the fourth quarter hunger better than the amazing taste, perfect size, and 120 calories or less of NEW Skinny Cow Dreamy Clusters and Heavenly Crisps. Don’t have a candy bowl divine enough to hold these new, decadent treats? Sarah and Ingrid helped create 25 custom-made, limited edition Skinny Cow Candy Bowls to be auctioned on www.eBay.com/skinnycowcandy starting today through February 5. All proceeds will go to CureSearch for Children’s Cancer, a charity dear to the Harbaugh family.

"Ingrid and I know football and we also know how to throw the ultimate stress-free bash that we women can enjoy too," said Sarah Harbaugh. "Every football team has a game plan and so should you."

Skinny Cow Candy Game Plan

1. Intercept Planning Stress

Create a playbook. Make a shopping list and take advantage of coupons and sales at your local grocery store before game day.

2. Kick off a Potluck Party

Get your guests involved and make it a potluck party. Ask each guest bring his or her favorite football food or snack, and divide responsibilities by quarter.

3. Tackle Cravings

Game day parties are notoriously known for an abundance of fried foods and fatty appetizers, so keep a candy bowl full of yummy and carefree Skinny CowCandy accessible. Keep it out throughout the game to ensure there is always something deliciously sweet to savor!

4. Making Smart Plays

With 41% of women trying to avoid the traditional high calorie food typically found on game day menus, small lineup changes can go a long way. Choosing low-fat cheese for your cheeseburger, substituting creamy fat-free Greek yogurt instead of sour cream in your famous dip, and reaching for tasty Skinny Cow Candy are just a few ways to enjoy the big game AND your snacks.

Add these delectable, 120 calorie or less delights from the Skinny Cow Candy line to your game day menu:

  • Skinny Cow™ Dreamy Clusters – bite-sized treats with crunchy crisps, drenched in creamy caramel, and covered in either rich, milk chocolate or decadent dark chocolate
  • Skinny Cow™ Heavenly Crisp candy bars – delicate wafers layered with either smooth, creamy chocolate or peanut butter filling and drenched in a luscious chocolatey coating

All four Skinny Cow Candy flavors are currently available nationwide with a suggested retail price of $0.99 for single candy bars and $4.29 for take home boxes. For additional product or nutritional information, visit www.skinnycow.com.

Log onto facebook.com/skinnycow for game day party tips and instructions on how to bid on one of the 25 exclusive Skinny Cow Candy Bowls.

SKINNY COW CANDY SURVEY

From January 17 to January 19 2012, an online survey was conducted among a sample of 502 American women aged 35-54 years who are planning on watching the biggest football game of the season this year, and who are Springboard America panel members. The margin of error — which measures sampling variability — is +/- 4.37%, 19 times out of 20. The sample was balanced by age, gender and region according to the most recent census data. Discrepancies in or between totals are due to rounding.

About The Skinny Cow Brand

So much satisfying deliciousness to choose from! The Skinny Cow brand is a decadent portfolio of NEW! fewer calorie candy bars and clusters, and frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars. Unlike other "better for you" alternatives, Skinny Cow frozen snacks and candies don’t skimp on flavor and are a great tasting, "no-trade off" alternative. With Skinny Cow, you really can have it all! For additional product news and information, visitwww.skinnycow.com.

About Nestlé USA

Named one of "The World’s Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what "Nestlé. Good Food, Good Life" is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Notes

1. Source: The Nielsen Company 2011. Live + Same Day Viewing.


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