OLD NAVY To Open 'Superfan Nation' Shop In All U.S. Stores

Old Navy's 'Superfan Nation' Baltimore Ravens T-Shirt

Old Navy has brought the stadium fan gear experience to its nearly 1,000 U.S. stores, with each store having a tailored collection that caters to the favorite teams of the local community. Now, Baltimore Ravens fans can clothe themselves head-to-toe in Ravens-themed gear including everything from socks and headwear to the tees and fleeces, all at reasonable prices.

Of course, if by some chance you are not a Baltimore Ravens fan or are also a fan of other teams, both pro and college, Old Navy has you covered with their apparel as well, stocking all 32 NFL teams as well as 71 of the major and most popular colleges and universities. Everyone in the whole family can be blanketed in merchandise across all product categories - men, women, kids, baby, and accessories.

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As an example of Old Navy's reasonable prices, apparel will start at $14.94 and the assortment of hard goods and accessories will start at $5.50. While 'Superfan Nation' will be unique in each store, all apparel merchandise sold in every store will be available online at www.oldnavy.com. Stop in to your nearest Old Navy store over Labor Day weekend (9/2 – 9/5) and spend $30 on Superfan Nation gear to snag a free Domino's, large 2-topping carryout pizza.

(For more on the official press release and additional sample photos, click on the 'Jump')

San Francisco - August 16, 2011 - Today, Old Navy announced 'Superfan Nation' a new in-store destination housing fan gear for the entire family. The move is an expansion of the brand's already successful licensing product strategy. In collaboration with the NFL and the Collegiate Licensing Company, a division of IMGworldwide, Old Navy will now offer apparel and accessories for all professional football and select collegiate sports teams in the U.S. Beginning August 18, Old Navy will bring the stadium fan gear experience to its nearly 1,000 U.S. stores, with each store having a tailored collection that caters to the favorite teams of the local community. 

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"Old Navy is always looking for ways to offer our target customer product that satisfies her apparel and lifestyle needs at an amazing value," said Tom Wyatt, President, Old Navy. "By creating a central location for this expanded licensed collection, customers get instant access to an easy, affordable way to find their family game day attire as well as weekday fashion looks."

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Old Navy first began offering licensed apparel, including NFL and collegiate licensed T-shirts, in 2009 and, over the last three years, has significantly grown its assortment. 'Superfan Nation'will be the brand's most robust expression of a licensing partnership to date.

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"Our affiliation with the NFL reinforces Old Navy's roots in family and fun. The NFL is a very powerful, respected brand with a huge fan base across the country known for bringing families together to rally in support of a common goal and have fun while doing it," said Michelle Wlazlo, SVP of Merchandising, Old Navy. "The college collection brings Old Navy a unique opportunity to connect with an extensive following of graduates and fans, many of which we know our customers have a loyal devotion to."

The Localized Destination

Old Navy's 'Superfan Nation' will resemble a sports shop offering head to toe fanaticism for professional football andcollege sports teams favored by the local community. Old Navy has conductedcareful research in every market to ensure the true favorite teams are present, regardless of where the team is geographically based. Collectively, 32 NFL teams and 71 of America's top colleges and universities will be representedwith merchandise across all product categories - men, women, kids, baby, and accessories. Customers will find everything from socks and headwear to the tees and fleeces Old Navy is famous for. Apparel will start at $14.94 and the assortment of hard goods and accessories will start at $5.50. While 'Superfan Nation' will be unique in each store, all apparel merchandise sold in everystore will be available online at www.oldnavy.com.

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