Under Armour Debuts Custom Footballs

Under Armour Custom Football

Baltimore, MD (June 8, 2011) – Under Armour, Inc (NYSE:UA), a leader in sports performance apparel, footwear and accessories, will introduce their first line of inflatable basketballs and footballs with licensee PSI 91, Inc..The new Under Armour footballs will be available this month and the basketballs will hit stores in November.
 
Under Armour’s inflatable collection will feature a variety of official sizes for both high school and collegiate play. The Under Armour football features proprietary Horween leather with UA GRIPSKIN technology and ARMOUR GRABTACK™ laces, which gives athletes a 107% increase in grip compared to standard laces. 

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Under Armour basketballs are the first to combine player-preferred high, natural pebble texture and a deep channel design for better control while shooting and passing.  Both the Under Armour footballs and basketballs offer state-of-the-art technology so you don’t just feel the difference, you control it. 
 
"Under Armour is excited to enter a new category, offering the innovation our Brand is known for in a unique way," said Edward Giard, Under Armour Vice President, Licensing and Accessories. "Partnering with our new licensee, PSI 91, has allowed us to deliver best-in-class products that continue Under Armour’s mission to make all athletes better."
 
Both the Under Armour footballs and basketballs will be available at select U.S. retailers and online at www.underarmour.com.
 
About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.  The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.  The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

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