The New York Times did a story on February 5, 2011, titled, "Gamers Mimic the Season's Ups and Downs." The story focuses on the video game, Madden 2011, and rates the teams by their popularity based on certain points in the season (and post-season). For example, the Baltimore Ravens were the 3rd most popular team to play in Madden, especially around the time that they were playing the Pittsburgh Steelers in the AFC Divisional Round of the 2011 Playoffs.
If you are a Madden 2011 fan, you'll find the story fascinating. If you are not a video game aficionado, then you might just only find it very interesting.