Thuuz, the company referenced in this NFL piece - was the lead for Wall Street Journal Sports on Thursday, January 27th. Thuuz is changing the way people watch sports. Thuuz measures the excitement levels of games and lets you know where the best games are (see Sports Illustrated article).

How Thuuz works: Thuuz's complex algorithm analyzes sports excitement as it happens by automatically using Gamecast information, charting a play-by-play rating of excitement. The algorithm assigns each games excitement level on a 0-100 scale. It's a pretty cool service for sports fans everywhere. With Thuuz, everyone can make sure they never miss any of the week's best action. We'll even tell you when during the game to tune in to get all the game's excitement.