Baltimore Ravens and Mid-Atlantic Dairy Association Kick Off 2010 Play 60 Challenge with 15,000 Elementary and Middle School Students
The Baltimore Ravens and Mid-Atlantic Dairy Association will continue their launch of the in-school Play 60 Challenge this Tuesday (10/12) as part of the national NFL Play 60 campaign that is designed to promote physical fitness and healthy living among an increasingly inactive generation of children.
Through the 2010 Play 60 Challenge, the Ravens have challenged local students to get at least 60 minutes of physical activity every day through an incentive-based system. In-classroom tracking materials and individual student guides will be distributed for students to record their physical activity during the six-week program. By reaching specified benchmarks, students will be awarded prizes such as water bottles, yoga mats, stopwatches, foam footballs, basketball hoops and jump ropes. One lucky student from each school will be invited to the Ravens vs. Buccaneers game (11/28) and take part in a pre-game ceremony. In addition, the top three performers from each of the participating schools will attend a prize luncheon in the spring of 2011.
On Tuesday (10/12), Ravens players will host two kickoff events with students at Afya Charter School (Baltimore, Md.) and St. Ignatius Loyola Academy (Baltimore, Md.). An additional kickoff assembly will be held at Garrison Forest School (Owings Mills, Md.) on Tuesday (10/19). Also, LB Jameel McClain visited Manchester Elementary School (Manchester, Md.) on Tuesday (10/5) to kick off the Play 60 Challenge/Project ACES (Active Children Excel in School) program in the Carroll County school district. Project ACES, a program whose mission and goals align directly with the NFL Play 60 campaign, has been promoted by Carroll County Public Schools and The Partnership for a Healthier Carroll County since its inception in 1996. By combining forces, the Play 60 Challenge/Project ACES program will reach 26 elementary schools throughout Carroll County, totaling over 14,000 students.
LB Brendon Ayanbadejo and TE Ed Dickson will join representatives from Mid-Atlantic Dairy Association, Ravens cheerleaders and official mascot Poe in launching this year’s program. The group will speak about the importance of physical activity in their everyday lives.
Play 60 Challenge Kickoff Play 60 Challenge Kickoff
LB Brendon Ayanbadejo TE Ed Dickson
Tuesday, Oct. 12, 2010 Tuesday, Oct. 12, 2010
2:00 p.m. 1:45 p.m.
Afya Charter School St. Ignatius Loyola Academy
2800 Brendan Avenue 740 North Calvert Street
Baltimore, MD 21213 Baltimore, MD 21202
Play 60 Challenge Kickoff
Tuesday, Oct. 19, 2010
Garrison Forest School
300 Garrison Forest Road
Owings Mills, MD 21117